Located in a very fertile area of the Mediterranean complex, Greece enjoys a mild climate all year round accompanied by plenty of sunshine. With the conditions being so favourable, it is not surprising that Greek culture was closely linked to agriculture, reflecting the importance of land.
From ancient times, the land for the Greeks was considered more than just a means of survivalׄ but a part of their identity. To this day, farming, whether inherited from the older generations of a family or born out of a pure love of the land, continues to form the foundation of a rich cultural heritage, with the case of olive growing standing out.